13 posts tagged with "development update"

Version 1.54.0 is here! We're expanding the Pixel Manager ecosystem with three new advertising and analytics integrations: Adroll, Outbrain, and Contentsquare.

✅ TL;DR

• New Adroll pixel for retargeting campaigns
• New Outbrain pixel for native advertising tracking
• New Contentsquare pixel for digital experience analytics
• Enhanced LinkedIn event tracking with conversion types and values
• TikTok Events API improvements
• Admin UX improvements and enhanced reliability

Less code means faster pages. With version 1.53.0, Pixel Manager introduces a new toggle to disable the deprecated functions module entirely, trimming unnecessary JavaScript from your WooCommerce store.

✅ TL;DR

• New setting to disable deprecated functions module
• Reduces front-end JavaScript by removing legacy compatibility code
• Safe to disable if you don't use custom code relying on old event names
• Part of a new modular architecture for optional features

What if you could route all your Google Analytics and Google Ads tracking through your own domain, without any external services, cloud infrastructure, or ongoing costs?

Starting with version 1.53.0, you can. Pixel Manager now includes a built-in Google Tag Gateway Proxy that makes your tracking truly first-party. Just set a measurement path, and you're done.

✅ TL;DR

• Route Google tracking through your own domain. No external services required.
• Bypass ad blockers and browser restrictions automatically
• Extend cookie lifetimes beyond Safari's 7-day ITP limit
• One setting to enable, multiple fallback mechanisms to ensure tracking never breaks
• Zero additional infrastructure costs

TLDR​

• Added the Reddit Conversions API
• New Event Filtering System
• Code Splitting for Better Performance
• Centralized Pixel Registry Architecture

• Added support for Google Ads Custom Variables

• We published Snapchat's Conversions API (CAPI) integration in the Pixel Manager

• I was wrong and I was right about the bug
• Update to the session_id bug post

• Certain purchase events not processed through GA4 Measurement Protocol
• We identified the root cause and have a fix in place

• We dropped direct support for the Borlabs Cookie and Real Cookie Banner CMPs in the Pixel Manager.
• This change will take effect with the release of version 1.41.1 of the Pixel Manager.
• What should you do? Read on to find out.

There were some drawbacks in the previous implementation of the lifetime value calculation in the Pixel Manager. We have now fixed them and added some new features.