6 posts tagged with "google"

TLDR​

• We launched the Google Customer Reviews plugin for WooCommerce
• Collect authentic customer reviews through Google's official review program
• Display seller ratings in Google Search and Shopping ads
• Qualify for Google's Top Quality Store status
• Available on sweetcode.com

What if you could route all your Google Analytics and Google Ads tracking through your own domain, without any external services, cloud infrastructure, or ongoing costs?

Starting with version 1.53.0, you can. Pixel Manager now includes a built-in Google Tag Gateway Proxy that makes your tracking truly first-party. Just set a measurement path, and you're done.

✅ TL;DR

• Route Google tracking through your own domain. No external services required.
• Bypass ad blockers and browser restrictions automatically
• Extend cookie lifetimes beyond Safari's 7-day ITP limit
• One setting to enable, multiple fallback mechanisms to ensure tracking never breaks
• Zero additional infrastructure costs

What if I told you that simply switching how your Google tags are served could unlock up to 11% more signals, improve conversion accuracy—and even tighten your site's security?

Sounds like something you'd want, right? Welcome to the Google Tag Gateway (for Advertisers) (GTG). And yes, Pixel Manager for WooCommerce is the first WooCommerce plugin to support it out of the box.

✅ TL;DR

• Google Tag Gateway (for Advertisers) (GTG) makes your Google tags behave like native first-party scripts.
• Results in tracking more conversions, better data, stronger privacy compliance.
• Pixel Manager is the first WooCommerce plugin with full GTG support.
• One-click setup available via Cloudflare. Advanced users can go the sGTM route.

The Pixel Manager now includes support for the IAB Europe's Transparency and Consent Framework v2 (TCF v2) for Google.

This means that you can now configure your Google tags to respect the user's consent preferences for the purposes of GDPR and ePrivacy compliance.

Google announced a new version of their Consent Mode in November 2023. The technical details have been published in December 2023. By mid of December 2023, we have updated the Google's Consent Mode to version 2 in the Pixel Manager.

The new Google Consent Mode v2 is required for personalized advertising from March 2024.

TLDR​

• We launched the Google Automated Discounts plugin for WooCommerce
• It allows you to automatically apply discounts to your Google Shopping campaigns
• It's available on sweetcode.com and the WooCommerce marketplace