Variations Discount Inheritance

The Variations Discount Inheritance feature copies the discount received from Google to all variations of the same product.

Problem

When a product has multiple variations, the discount received from Google is only applied to the specifi variation that was clicked on. This means that the discount is not applied to the other variations of the same product.

Imagine that you're selling a shoe in different colors and sizes. When a user clicks on an Automated Discount ad for a blue shoe in size 10, the discount is only applied to the blue shoe in size 10.

However, the user might want to buy the same shoe in a different size or color.

If the discount is not applied to the other variations, the user might become frustrated and not buy the shoe at all.

Solution

We implemented the new Variations Discount Inheritance feature to solve this problem.

When a user clicks on an Automated Discount ad for a blue shoe in size 10, the discount is applied to all variations of the same product.

This means that the user can buy the same shoe in a different size or color and still get the discount.

Settings

The Variations Discount Inheritance feature is disabled by default. The reason is that there are some cases where you might not want to apply the discount to all variations of the same product. Examples would be variable products with large price differences or profit margins between variations.

You can choose to copy the discounted price to all variations of the same product or to copy the discount percentage to all variations of the same product.