Discount Banner for the Google Automated Discounts Plugin

The Google Automated Discounts plugin now supports a new feature that allows you to display a discount banner on your store. This banner will be displayed on the product page with an active Automated Discounts price and will show a counter with the time left until the discount expires, along some additional information about the discount.

Why

Short answer: To increase your conversion rate.

Long answer: The Google Automated Discounts program allows to offer automated and time-limited discounts to a subset of customers. The discounts are only offered through Google Shopping ads and activate once the customer clicks on the ad.

Although the product page will show the discounted price, the customer will not be able to see the discount details, such as the discount amount or the time left until the discount expires.

That leads to a couple of issues:

• In some cases customers won't realize that the product is on a time-limited discount only offered to them and might not make the purchase (or might not make the purchase in time).

• In other cases the customers might be frustrated as they might think no discount is applied to the product, as the product page will show the discounted price, but no discount details.

To solve this issue, the Google Automated Discounts plugin now supports a new feature that allows you to display a discount banner on your store. This banner will be displayed on the product page with an active Automated Discounts price and will show a counter with the time left until the discount expires, along some additional information about the discount.

The banner works equally well with simple and variable products.

How to enable the discount banner

The discount banner is disabled by default. To enable it, go to the plugin settings page, check the "Discount Banner" checkbox and save the settings.

How to customize the discount banner

The discount banner can be fully customized by copying the default template and modifying it. The template can be found in the plugin folder under templates/discount-banner-flipper.php.

A full description of how to customize the template can be found in the plugin documentation.