Development Update December 2025 (#12)
TLDR
- Added the Reddit Conversions API
- New Event Filtering System
- Code Splitting for Better Performance
- Centralized Pixel Registry Architecture
Reddit Conversions API 🚀
We're excited to announce that the Pixel Manager for WooCommerce now supports the Reddit Conversions API!
Building on top of our existing Reddit pixel integration, the Conversions API (CAPI) takes your Reddit Ads tracking to the next level by sending conversion data directly from your server to Reddit. This server-to-server connection provides several key advantages:
Why Server-Side Tracking Matters:
- Improved Accuracy: Server-side events aren't affected by ad blockers or browser restrictions, ensuring you capture more conversions.
- Better Attribution: Enhanced match rates mean Reddit can better attribute conversions to the right ad campaigns.
- Privacy-First: Server-side tracking works seamlessly with consent management platforms and privacy regulations.
- Redundant Tracking: Combined with browser-side pixel tracking, you get the best of both worlds through event deduplication.
The Reddit Conversions API automatically sends purchase events, add-to-cart events, and other key conversion signals directly to Reddit, giving you more complete data to optimize your campaigns.
The Reddit Conversions API is a Pro feature, available with a Pro license.
Event Filtering System 🎛️
Version 1.51.0 introduces a powerful new Event Filtering System that gives you granular control over which events are sent to which platforms.
This system allows you to:
- Filter out specific events from being sent to certain pixels
- Customize tracking behavior based on your business needs
- Fine-tune your data collection strategy
With the removal of direct anonymous hit processing in individual pixel APIs (Facebook, Pinterest, TikTok, and Snapchat), the event filtering system now provides a unified and more flexible approach to managing how events are handled across all platforms.
Code Splitting: Faster Loading Times ⚡
Version 1.50.0 introduced code splitting (also known as chunking) to the Pixel Manager front-end library. This architectural improvement delivers significant performance benefits:
- Up to 50% reduction in front-end JavaScript size
- Each pixel loads only when it's actually active
- Faster page loads for your WooCommerce store
- Better Core Web Vitals scores
Previously, the tracking library was monolithic – every integration shipped together even if only a fraction was used. Now, unused pixels no longer slow down your site.
👉 Read our detailed blog post about code splitting for more information.
Centralized Pixel Registry 🏗️
Behind the scenes, we've implemented a centralized pixel registry that unifies server-side and browser-side handling. This architectural refactoring:
- Provides improved management of all pixel integrations
- Enables automatic detection of active pixels
- Streamlines the codebase for easier maintenance and faster feature development
Other Notable Changes
Here are some additional improvements from recent releases:
- Improved Compatibility: Fixed chunk loading compatibility with script optimization plugins like SiteGround Optimizer, Autoptimize, and WP Rocket
- Better Error Handling: Added error handling in the queue runner and improved null/undefined checks
- Updated Facebook API: Bumped Facebook CAPI API version to v24.0
- Bot Detection Improvements: Switched from IP-based to user-agent-based bot detection for better accuracy and smaller file size
- WordPress 6.9 Compatibility: Updated compatibility for the latest WordPress version
By the Numbers
Since our last development update in July 2023, we've shipped:
- 15+ new features
- 100+ tweaks and improvements
- 25+ bug fixes
Get Started
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Happy tracking! 🎯
