2 posts tagged with "tiktok"

You're running paid ads on Facebook, TikTok, or LinkedIn. You check Google Analytics expecting to see your campaigns driving traffic. Instead, you find m.facebook.com / referral or l.instagram.com / referral cluttering your reports.

Sound familiar? You're not alone — and the fix is simpler than you might think.

✅ TL;DR

• Google Ads auto-tags for GA4. Most other platforms (Meta, TikTok, LinkedIn, Pinterest) do not.
• Without UTM parameters, GA4 sees your paid traffic as generic referral traffic.
• Add UTM parameters to every ad — copy-paste templates below.
• Each platform uses different macro syntax — don't mix them up.

TLDR​

• As of May 2022, WooCommerce businesses can connect their online store to TikTok. This allows them to sync their product catalog with TikTok and run ads on the platform. It's also possible to add the TikTok pixel to your website, which lets you track conversions from customers who land in your eCommerce shop from a TikTok Ad.
• TikTok released an official plugin in tandem with its WooCommerce integration, called TikTok for WooCommerce, which does all of these things. It's fine for uploading your product catalog to TikTok, but it's very limited when it comes to pixel tracking.
• A better alternative would be Pixel Manager for WooCommerce, which lets you add the TikTok pixel to your site as well as pixels from a multitude of other platforms. The plugin is pre-configured to track important events that happen in your store and can be set up for dynamic remarketing on TikTok Ads.