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LinkedIn

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This is a pro feature. Get the pro version here

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Available from version 1.39.0

Basic Setup

  1. Open the LinkedIn Campaign Manager: https://www.linkedin.com/campaignmanager/

  2. In the left sidebar, click on Data > Signals Manager > Insight Tag.
    Then click on I will use a tag manager. Then copy the partner ID.

  3. Paste the partner ID into the Linkedin partner ID field in the Pixel Manager.

  4. Click on Save.

Event Setup

We'll show how to set up the Purchase event. The same steps apply to all other events.

  1. Open the LinkedIn Campaign Manager: https://www.linkedin.com/campaignmanager/

  2. In the left sidebar, click on Data > Website actions. Then click on Create Conversion.

  3. Fill out the form:

  • Name: Purchase
  • Category: Purchase
  • Value: Use a dynamic value
  • Default value: 0
  • Timeframe
    • Clicks: 90 days
    • Views: 1 day
  • Attribution model: Last Touch - Each campaign

Then click on Next step.

  1. Click Manual conversions setup.

  2. Click on Event-specific. Copy the conversion_id. Click Create.

  3. Paste the conversion_id into the Pixel Manager into the Purchase event ID field.

  4. Click on Save.

  5. Repeat the same steps for all other events.

Supported Events

Here's a list of supported events.

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